PENGARUH PERSONAL SELLING,BRAND IMAGE, DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN FLADEO CILEDUG TANGERANG

Judul : PENGARUH PERSONAL SELLING,BRAND IMAGE, DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN FLADEO CILEDUG TANGERANG

Penulis : Lukiyana lukiyana@uta45jakarta.ac.id Ahmad Eko Sutrisno Ahmadeko_91@yahoo.co.id

Kutipan :

Penerbit : Fakultas Ekonomi UNTAG Cirebon

Edisi : JURNAL EKONOMI ISSN: 2302-7169 Vol.4 No.2-Desember 2015

ABSTRAK

The purpose of this study was to examine the effect of personal selling, brand image, and customer relationship management (CRM). Respondents in this study were consumer who buy product of fladeo in Tangerang. The sampling method is convinience sampling, the sampling of the most easily found used as a sample. Analysis tool used is multiple regression. The results of this study indicate: personal selling has no a significant influence on purchasing decisions, while brand image has a significant influence on purchasing decisions. Customer relationship management (CRM) has no significant influence on purchasing decisions. Personal Selling, Brand Image and Customer Relationship Management are jointly significantly influence the purchase decision.

Kata kunci : personal selling, brand image, buying decision and customer relationship management (CRM).

File : 4. Lukiyana, SE., MM.doc

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