ANALISIS PERILAKU KONSUMEN TERHADAP KEPUTUSAN MEMBELI KEBUTUHAN SEMBAKO DI PASAR CELANCANG CIREBON

Judul : ANALISIS PERILAKU KONSUMEN TERHADAP KEPUTUSAN MEMBELI KEBUTUHAN SEMBAKO DI PASAR CELANCANG CIREBON

Penulis : WARJO, ROHADIN,SUSI SUGIYARSIH

Kutipan : -

Penerbit : JURNAL SIGNAL , UNSWAGATI CIREBON

Edisi : VOL.4 NOMOR 1 JANUARI - JUNI 2016

ABSTRAK

Research on consumer behavior analysis to decision to buy groceries at the market needs Celancang Cirebon. Problems consumer behavior can be seen from the uniqueness of the consumer in the decision to buy the needs of basic foods, they still persist buy groceries in traditional markets due to price negotiations, love bargains, bonuses and feel your own home free entrance unguarded security (CCTV), felt uncomfortable buying in modern market. Has nothing to do with the decision to buy the consumer behavior in the basic food needs of the District Suranenggala Celancang Market. Based on the framework that consumer behavior affect the decision to buy basic food needs in the Market District of Suranenggala Celancang. Thus the consumer behavior will shape the decision to purchase the basic food needs. Methods descriptive verification survey, with a sample of 96 respondents, using correlation analysis. The research found consumer behavior analysis to decision to buy basic food needs with product moment correlation test; turns count r = 0.134

Kata kunci : Consumer Behavior, Decision buy and Theory of Consumer Behavior Model Perilaku Konsumen, Keputusan membeli dan Teori Model Perilaku Konsumen

File : Jurnal Analisi Perilaku Konsumen_16.pdf

2018-02-02 06:04:37



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